1. Time is money - make your store super speedy
Shopify has your back when it comes to server performance but if your store takes an age to load you can say goodbye to those sales.
Performance isn't just a tech concern, performance is about improving conversions. Stores that are slow to load have a negative impact on revenue. Don't believe me? Feast your eyes on these stats:
- The BBC found they lost an additional 10% of users for every second their site took to load.
- 1 second of load lag time would cost Amazon $1.6 billion in sales per year
- 40% of users will abandon a webpage if it takes more than 3 seconds to load
Google has created a nifty tool so you can see how much your store's performance is costing you. Just plug in your sales figures from your Shopify dashboard into the Impact Calculator.
2. Segment your sales emails
A last-minute blanket email announcing your Black Friday sale won't result in a big boost of sales. You need to get smart about segments. The more targeted your sales emails are, the higher the chance of a sale.
We use Klaviyo for our clients over Mailchimp. Klaviyo allows us to create quite complex email automation flows and personalised recommendations.
3. Hook Shopify up to your Instagram feed
Let shoppers discover, shop and buy your products directly from your Instagram posts and stories. Enable the Instagram app and start tagging your Shopify products.
4. Use Launchpad to launch flash sales
You can use Launchpad on Shopify Plus to automate your sales by scheduling and publishing events. You can set Launchpad to publish sales, product releases and inventory restocks.
5. De-clutter your store
Black Friday shouldn't mean everyone goes even more pop-up crazy than usual. In fact, you should limit or, better yet, omit popups entirely from your store.
Shoppers want to buy from your store so make it easy for them. There's nothing more off-putting than an onslaught of pop-ups pestering potential buyers to sign up to your newsletter. Strategically position the discount code in the store's header and on the cart page and let them do their thing.