Winning second place at the Silicon Valley at G-Startup Global Finals, MORI is one of the most rapid-growing start-ups, intent on revolutionising the babywear industry.

With two primary sales channels: an e-commerce store for people to shop or buy baby gifts and a subscription service, MORI produces and sells high quality environmentally-conscious gender-neutral cotton and bamboo baby essentials.

To coincide with MORI's growth strategy, MORI wanted to update their branding on the storefront as well as introduce an array of sophisticated buying features on par with advanced e-commerce stores. As part of this work, we designed and built a new store from scratch.