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A new design and build for MORI bringing sophisticated e-commerce features in line with high demand and increasing sales.

  • ⟶ Product discovery
  • ⟶ Research
  • ⟶ UI and UX design
  • ⟶ Shopify development

Winning second place at the Silicon Valley at G-Startup Global Finals, MORI is one of the most rapid-growing start-ups, intent on revolutionising the babywear industry.

With two primary sales channels: an e-commerce store for people to shop or buy baby gifts and a subscription service, MORI produces and sells high quality environmentally-conscious gender-neutral cotton and bamboo baby essentials.

To coincide with MORI's growth strategy, MORI wanted to update their branding on the storefront as well as introduce an array of sophisticated buying features on par with advanced e-commerce stores. As part of this work, we designed and built a new store from scratch.

Turning information into insight

We continue to work with MORI long after the re-launch of their new store and use data to optimise and refine the customer experience. Whether it's designing a landing page for a new marketing campaign or re-building their subscription service, we always strive to make the customer journey simple and on-brand, which in turn boosts sales.