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We love our craft just as much as you do

Creating beautiful Shopify stores with character

We're bona fide Shopify Experts who know the platform inside out. Our Shopify e-commerce expertise, along with our illustration and animation credentials, means we give you more bang for your buck in our integrated approach to creating your store.

We’re a small team - focused and forward-thinking - who love what we do and constantly push to improve. We choose our clients selectively so we can give your project the full attention it deserves and get the results you need to meet your business objectives.

The Team



Founder/Shopify Designer + Developer

Emma has been designing/developing Shopify stores for over 5 years now. Prior to the world of Shopify, Emma worked in London web agencies (building sites for The Economist, Diet Pepsi + Barclays) and in web teams (WaterAid + National Portrait Gallery) in addition to completing an MA at UCL.




Mike is a professional hermit illustrator with a vast amount of commercial experience under his belt. He's whipped up illustrations for Nike, Disney, Penguin Books, Google and the like. When he's not geeking out over Pixar, he is mostly found experimenting with 3D animation and churning out storyboard ideas. Mike forms one half of Sheffield-based creative duo Mioe.




As chief animator, Chloe breathes life to Mike('s) illustrations and storyboards. A natural eye for movement and a stickler for detail, Chloe has created a range of short animated videos for Google. With a BSc (hons) in Psychology, her fresh approach and analytical mind forms the other half of Mioe.