Untethered Collective

Shopify Stores with Soul

Creating Shopify stores for independent retailers and charities since 2016.

What we do

As certified Shopify Experts, we specialise in Shopify theme design, development, SEO, Conversion Rate Optimisation and bespoke animation and illustration. All our services are provided by our team as we do not outsource projects. We enjoy working with independent businesses and charities who care about the products they make, the customers they make them for, and the communities they make them in.

Who we are

We’re a collective of creatives made up of Shopify designers/developers, animators and illustrators who collaborate on specific projects to offer our clients a range of services. We love our craft and helping independent retailers and charities sell products and services which help improve the lives of the people who buy them.

Some of our clients

Client Success Stories

Going Headless for Dart Flyscreens

We made the bold move to leverage Shopify Hydrogen, Remix, and Sanity CMS to build a high-performance, highly customisable, and multilingual e-commerce store.

Improving the customer experience for Elliot Rhodes

We created a new Shopify store for London's finest leather beltmaker resulting in an increase in Average Order Value and Conversion Rate.

Royal Museums of Greenwich

We worked with the Royal Museums of Greenwich to update their store branding and make their shop accessible for all.

Slick new store for Watches of Wales

We re-designed luxury retailer Watches of Wales’ store for Shopify Plus.

Bathroom Village

Re-platforming from Magento to Shopify Plus with a custom-designed theme.


We created an animated explainer video for the launch of RegisterUCL, a central student attendance system.