Untethered Collective


We designed and built a new theme for Mori to meet high demand and grow.

The Challenge

In 2019, MORI was one of the most rapid-growing start-ups intent on revolutionising the babywear industry by producing environmentally-conscious gender-neutral cotton and bamboo baby essentials. To coincide with MORI's high-growth strategy, we designed and built a bespoke Shopify store with a fresh new look and feel and sophisticated buying features.

The Solution

We work closely with the marketing team to schedule work with upcoming campaigns and targets to help boost the bottom line. We perform monthly SEO audits to monitor keywords, overall store health in addition to regularly adding new store features and e-commerce best practice.

The Results

All international stores have increased sales dramatically since 2017 (Australian store sales were up by 693% in 2020) and team and product range continue to expand.

View the store

Want to work with us?

If you’d like to hire us to work on a new project, please fill in the form below. We aim to respond within 2-3 working days.