Untethered Collective

Watches of Wales on Shopify Plus

A new design and build for Watches of Wales’ on Shopify Plus.

The Challenge

Watches of Wales approached us to re-design and build their luxury watch store to work on Shopify Plus. After years of working with multiple developers and an off-the-shelf theme, it was time to invest in a unified brand experience.

The Solution

We updated the Watches of Wales branding with a refined colour palette and range of fonts to suit their market positioning in the luxury watch market. The customer journey and ease of use/multiple customer help channels was at the front of our design process, as the new theme had to enable customers to contact the Watches of Wales team easily at each step of their purchasing and after-sales journey.

The Results

The Watches of Wales team saw a more streamlined workflow and reduction in customer care admin, sales increased month-on-month, and a overall customer satisfaction.

View the store

Want to work with us?

If you’d like to hire us to work on a new project, please fill in the form below. We aim to respond within 2-3 working days.