Untethered Collective

Shopify GA4 Ecommerce Tracking

We can set up your Google Analytics 4 (GA4) Shopify integration so you’re ready for the big switchover. It's best to get set up as soon as possible so you have built up months of historical data before Google pulls the plug.

Why does my Shopify store need GA4?

Google has announced that it will discontinue Universal Analytics (GA3) in 2023. This means your current Google Analytics account will stop tracking your Shopify store’s data. While Shopify’s analytics is extremely useful, Google Analytics is a must-have if you want to track more than just sales data. Therefore, so you don’t lose any e-commerce tracking data, it’s essential to install Google Analytics 4 for Shopify and set up tracking for e-commerce/your Shopify store as soon as possible.

Our Shopify GA4 setup service

We can install and configure Google Analytics 4 with your Shopify store. We offer two setup services; Basic Setup and Advanced Setup.

To get started, please choose which service you'd like to book below. On the next page, you'll be asked to fill some details and add us as a user to your various Google accounts and Shopify store. We aim to complete the setup within 3 working days.

1) Basic Setup (£500)

Perfect for stores who need to capture essential data. What you get:

  • Google Analytics 4 Shopify installation
  • Enhanced Measurement Tracking in GA4
  • Google Signals activation (allows GA4 to collect cross-device data from web users who are signed in to their Google accounts i.e. YouTube or Gmail)
  • Connect your GA4 property with Google Ads
  • Site Search Tracking
  • Scroll Tracking
  • Connect your GA4 property with Google Search Console
  • Cross Domain Tracking in GA4
Book Basic Setup

2) Advanced Setup (£1,000)

Perfect for those who need to track events and conversions. What you get:

  • Everything in Basic Setup
  • Set up of 4x GA4 Custom Events:
    1. Product list views/impressions
    2. Product detail views
    3. Add to cart
    4. Purchases
  • Tracking set up of 5x Goal Conversions:
    1. First visit
    2. Purchase
    3. Newsletter signup
    4. Viewed product
    5. Add to cart
  • Set up of Content Grouping in GA4
Book Advanced Setup


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