Why does my Shopify store need GA4?
Google has announced that it will discontinue Universal Analytics (GA3) in 2023. This means your current Google Analytics account will stop tracking your Shopify store’s data. While Shopify’s analytics is extremely useful, Google Analytics is a must-have if you want to track more than just sales data. Therefore, so you don’t lose any e-commerce tracking data, it’s essential to install Google Analytics 4 for Shopify and set up tracking for e-commerce/your Shopify store as soon as possible.